Global fast-food chains are struggling to attract consumers in India, a highly price-sensitive market where consumers have been cutting back on discretionary spending due to rising prices of essentials, including food. Burger King launched some of the cheapest menu items and deals in the industry in India, including two vegetarian burgers at 79 rupees ($1) and two pizza puffs at 59 rupees this year. However, this was not enough to offset a demand slowdown and a surge in expenses, with Restaurant Brands Asia's loss widening to 601.7 million rupees ($7.2 million) for the three months ending Sept. 30, from 460.3 million rupees a year earlier.
Tags
News